1. Do not promise what you cannot deliver
2. Do not overextend your resources and get a reputation for poor performance.
3. Do not tell the customer what he or she wants to hear. Tell them what they need to know. They will respect you for it.
4. Network constantly on professional sites such as Linked In, Quora, Alignable and others. Use Groups and Q&A features to accumulate an "Expert" rating from peers in your field.
5. Blog like there is no tomorrow. A blog is quite different than a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with. Teaming is an absolute necessity these days.
6. Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client with your presentation tools available to bring your expertise to whatever topic they are interested in. Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically on the fly in a sincere manner to those concerns and needs and you will be in demand for follow up business.
7. Quote and bill what the client can afford and grow with them (in content and resources).
8. Be dedicated to working yourself out of a job with a specific customer and having your client take over by training. They will remember you and recommend you to 10 others.
9. Remember growth is a function of persistence and foresight. Know where your market is headed and get their first - then write and speak about your success indirectly by helping others. Demonstrate humility and a satisfaction in helping others succeed. They will find ways to give you credit. There are ways of tooting your horn without making peoples' lights go out.
10. Word of mouth advertising from pleased clients is a sure ticket to success.
2. Do not overextend your resources and get a reputation for poor performance.
3. Do not tell the customer what he or she wants to hear. Tell them what they need to know. They will respect you for it.
4. Network constantly on professional sites such as Linked In, Quora, Alignable and others. Use Groups and Q&A features to accumulate an "Expert" rating from peers in your field.
5. Blog like there is no tomorrow. A blog is quite different than a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with. Teaming is an absolute necessity these days.
6. Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client with your presentation tools available to bring your expertise to whatever topic they are interested in. Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically on the fly in a sincere manner to those concerns and needs and you will be in demand for follow up business.
7. Quote and bill what the client can afford and grow with them (in content and resources).
8. Be dedicated to working yourself out of a job with a specific customer and having your client take over by training. They will remember you and recommend you to 10 others.
9. Remember growth is a function of persistence and foresight. Know where your market is headed and get their first - then write and speak about your success indirectly by helping others. Demonstrate humility and a satisfaction in helping others succeed. They will find ways to give you credit. There are ways of tooting your horn without making peoples' lights go out.
10. Word of mouth advertising from pleased clients is a sure ticket to success.
20 comments:
I love these steps
Thank you Mr Larson.
This is helpful
Very nice tips. Thank you for the information it was really worthwhile.
Wow! This is all I wanted to hear especially at this moment. Thank you for this nice piece. It is really useful.
Great lesson, thanks my mentor.
Wise advice. Some of which I had not thought of before. Thank you.
Thank you, wise advice, and you have opened my mind to how to go forward
I really like this advice...
It's very helpful.
Thanks
Rule No. 9 is so true
Very nice and insighful points. Thank you Kenneth.
Just what i needed.
Thanks for these
Informative and insightful..Thank you sir.
This steps are very helpful.
Very insightful
Thanks for this, really helpful tips sir
Very helpful
Thanks .This a lovely Article.very lovely and helpful
Excellent
Thank you so much for the insghtful post.
Thank you Kenneth, the rules are really insightful.
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