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The Federal Government has a continuing need for products and services of every type to support
ongoing operations and continued progress in the technical and IT fields.
Small business has lower
overhead and G and A rates. The smaller
enterprise has an opportunity to perform vital functions at lower cost burdens
than the larger corporations.
This article will
discuss product and service venues you may wish to consider and how to conduct
market research to assess your potential entry point into small business
federal government contracting.
POINTS OF ENTRY
The best place to start in determining a government contracting entrance
point is with successful commercial performance of services or product
development. Very few, if any, commercial firms make the transition without
that bridge.
From maintaining buildings to keeping the lights on, from grounds
maintenance to flight maintenance, look for niches that can be pursued based on
successful past performance, transitioning via industry teaming via
subcontracts, partner roles with larger companies or in small business set
aside orders for minor items and simpler services provided directly to the
government.
The service venue is the most common entry point and services are at
times the vehicles to achieve product development tailored to agency needs.
Please see the following synopsis of concepts in this area and associated links for more details on each:
Multiple Front Marketing
The prudent small business will target agencies and teaming partners that best fit its products and services, positioning itself to acquire developing information on requirements and displaying capabilities by conveying early solutions to customer decision makers. This article will suggest techniques, approaches and tools to conduct a multi-front, targeted, requirements-driven, marketing campaign for small business federal government contracting.
Multiple-Front Marketing
Multiple Front Marketing
The prudent small business will target agencies and teaming partners that best fit its products and services, positioning itself to acquire developing information on requirements and displaying capabilities by conveying early solutions to customer decision makers. This article will suggest techniques, approaches and tools to conduct a multi-front, targeted, requirements-driven, marketing campaign for small business federal government contracting.
Multiple-Front Marketing
Small Business Set aside Designations
There are 7 major, small business set-aside designations in federal government contracting. Below is a listing of these designations, divided into two groups, Self-Certifying at the Central Contractor Registration (CCR) and those where government certification is required.
Techniques for Product Development
This article will suggest approaches in developing a product to the point where it can be marketed in the small business federal government contracting venue. Individuals usually succeed at such an endeavor by forming a company, separating it from their personal assets and then developing the company and its product(s); even if it is only a one-person operation at the start.
Teaming
While developing a government marketing plan, teaming with other companies is a productive venue for the small business. This article will convey general guidance pertinent to teaming and explore the types of teaming used successfully by small business federal government contractors.
Synergism is paramount in teaming with any size company, whether in a lead or subcontracting role. There should be technical, management and market segment similarities between you and any company with whom you are considering teaming. Your prospective team member ideally will not be a direct competitor; rather a business in a related field with whom you share a mutual need for each other's contributions in pursuing large-scale projects.
SUMMARY:
Small business
federal government contracting is not rocket science - to succeed you must take
what you do well in the commercial market place or what your experience leads
you to believe you can plan successfully as a commercial enterprise and then
apply it in a slightly different manner from a business perspective to
accommodate federal government contracting requirements. Very few companies
enter federal government contracting without some commercial experience and
success. Very few start-ups entertain contracting exclusively to the federal
government without commercial work to sustain operations while the more lengthy
government procurement process is being pursued.
Federal government contracting is controlled by the Federal Acquisition Regulation (FAR). Bid and proposal types are driven by the nature of the supply or service being procured. No one reads the FAR cover to cover - It is a source book for when you need it. The FAR and associated regulations are taught in only a few colleges, such as the Defense Systems Acquisition University at Ft. Belvoir and the George Washington School of Government Contracting. Very few CPA's are familiar with the US Government FAR Cost Accounting Standards (CAS) and I am not aware of any questions regarding CAS on current CPA exams. In general one must grow to understand these requirements and that usually happens by doing business under them.
Federal government contracting is controlled by the Federal Acquisition Regulation (FAR). Bid and proposal types are driven by the nature of the supply or service being procured. No one reads the FAR cover to cover - It is a source book for when you need it. The FAR and associated regulations are taught in only a few colleges, such as the Defense Systems Acquisition University at Ft. Belvoir and the George Washington School of Government Contracting. Very few CPA's are familiar with the US Government FAR Cost Accounting Standards (CAS) and I am not aware of any questions regarding CAS on current CPA exams. In general one must grow to understand these requirements and that usually happens by doing business under them.
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